As far as my understanding goes, this is the normal process for funding a startup:
- Seed Capital: funding to get the initial concept off of the ground
- Bank Loan: debt funding to get prove the business model works on a small scale
- Angel Investor or Venture Capital: equity funding to take a proven business model to the next level and achieve dramatic growth and become profitable
- Merger, Acquisition or Public Listing: Exit strategy that would include one of the following; at this point the founder could continue to lead the company or cash out.
The distance between these steps is widening, and step 3 in particular is beginning to favor Angels over VC for less established businesses.
As times change, so too does capital availability. VC is closing their doors to new investments and focusing on developing their current portfolios. This is making Angel Investors a more viable alternative, however, they are also becoming increasingly more picky. A few things that I have gathered is that they are preferring the following:
- Shorter Sales Cycles in the business model
- Experienced Management over a brilliant newcomers
- Intellectual Property that can guarantee a competitive advantage
- A business model that will not require repeated cash infusions over the next several years
An example:
Meet the new breed of angel-backed entrepreneur. Donna Myers, president of software provider TowerCare Technologies, is in the process of securing $2 million in angel funding. But she’s no newbie: Her 22-person Wexford (Pa.) company has 160 customers and last year generated $500,000 in sales.
In years past, a firm of Myers’ size might have sought venture capital. But as venture capital funds have moved upstream, doing larger deals, angel investors are being pitched by much more established companies. Now it’s not just first-time entrepreneurs or those whose companies are in their infancy who are winning cash from angels, although those entrepreneurs are still pitching. Increasingly, successful candidates, like Myers, boast impressive experience and a significant customer base.
Click below for the slideshow on angel investors:
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Sources:
http://images.businessweek.com/ss/08/10/1017_sb_angel_investors/index.htm
http://www.businessweek.com/smallbiz/content/oct2008/sb20081016_778120.htm?link_position=link1